It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

Matthew Bromberg painted a path forward for game developers in one of his first public talks as Unity CEO at GamesBeat Next 2024.

Xbox boss Phil Spencer has revealed future hardware plans, which includes a dedicated handheld and new home consoles.

The “This Is an Xbox” campaign has turned some heads recently. With the gaming company continuing to push accessibility ...

with more players preferring PC or cloud gaming. A handheld Xbox device is currently in development. Microsoft Gaming head ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.