Meet Generation Z, the cohort born into a world where the internet, cell phones and iPods have always existed. For them, ...

Memes praising millennials and attacking Gen Z have cropped up online after the US election — here's why that may not be a good thing.

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

Through TikTok posts, memes and podcasts, the Trump campaign harnessed mounting angst among Gen Z men to bring young voters to his White House comeback.

The captions were nothing less than enticing, ‘POV (point of view) that you’ve found the best pastries in Rome’, and other ...

New research has found that over three-quarters of Gen Z, people born between the late Nineties and early 2010s, don't like ...

With the presidential election less than a week away, a new TikTok trend is gaining traction. Gen Z users have been taking to the video platform to publicly vow to fill out their ballots and "cancel" ...

In a modern twist on political campaigning, both Donald Trump and Kamala Harris have ramped up their TikTok presence, aiming to connect with young voters through the platform. Since launching their ...

She added that having the art focus on issues important to Gen Z was critical this election year. “Key issues such as climate change, economy, gun reform, and reproductive rights are most likely to ...

Beamish gains millions of likes for its Gen Z tour of the County Durham museum. A TikTok made by Fyfield Manor in Oxfordshire using popular Gen Z terms has been viewed 9m times. A recent survey ...

Gen Z's rising presence in the workforce, constituting 27% by 2025, highlights their need for supportive environments. These digital natives value empathy, inclusivity, and mental health advocacy ...

With the presidential election just 10 days away, a new TikTok trend is helping get Gen Z to the polls ... who clocked up millions of views with her clip. “Going to cancel out my parents ...