SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately ...

Google offers CTV ads in two ways. One is through the standard ad platform and the other is Display & Video 360 (DV360). Google Ads primarily offers access to YouTube and a select group of CTV ...

Google has rolled out ads in AI Overviews, which use generative AI to summarize content from a range of sources and display concise results for search queries. Analysts said users think the company's ...

The Kindle Colorsoft Signature Edition is almost identical in design and function to the Kindle Paperwhite Signature Edition ...

The company is leveraging the abundant cash earned from its dominant Yahoo Japan and Line’s advertising business, but Yahoo Shopping’s market share is still third in the domestic market, far behind ...

In the September 2022 issue of Kattison Avenue, we reported on a decision in the Southern District of New York dismissing claims by 1-800 ...