After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Max is going back to its roots—again. Warner Bros. Discovery revealed this week that its flagship streaming platform will ...

Lisa Kane, strategy director at branding consultancy Siegel+Gale, said that a brand name “only goes so far when the business strategy is unclear.” “The changes to HBO Max force the question: ...

From the outset, sign-ups were sluggish, and many consumers were confused by the branding and how HBO Max differed from the company’s existing streaming products, HBO Go and HBO Now. In 2023 ...

As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three ...