Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

HBO is returning — at least in a name.Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...

About two years after HBO Max was rebranded as just Max, Warner Bros. Discovery has revealed that they are changing the streaming platform's name back to HBO Max.

Warner Bros. Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...

CNN unveiled a slate of new originals that includes series featuring Eva Longoria and Tony Shalhoub and the renewal of Have I ...