A Netflix rescue and a union win were good news for Sesame Street. But the price of survival might be the soul of the show.

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams across the nation. John Oliver, the host of Last Week ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Senate's New Stablecoin Draft Doesn't Target Trump's Crypto, Tweaks Big-Tech Approach: The U.S. Senate has new legislative ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Crunchyroll surpasses Starz in subscribers, showing value in niche content and dedicated offerings. Peacock offers a $25 ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

The HBO Max rebranding was announced at the Warner Bros ... JB Perrette and Casey Bloys, the CEOs of Streaming and HBO/Max Content, respectively, added further details on the goals of this rebrand.

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...

Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter ...