Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

Mattel Inc. (NASDAQ: MAT) exceeded expectations with its 4Q sales, up 3% in constant currency. The company's 2025 guidance forecasts net sales growth of 2-3%, with higher-than-expected gross margin ...

The cost might rise for Barbie dolls, Hot Wheels cars and other Mattel products due to the Trump administration's handling of ...

Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes, premiering globally on Netflix on March 3rd ...

Some retailers are looking to pass on the cost of tariffs to their suppliers, but are also considering increasing prices to ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.