Department store chain JCPenney is running mobile ads inside the Hulu Plus iPhone application that let users shop via the retailer’s mobile site. The JCPenney ads promote the company’s new ...

JC Penney knows what part of every programmatic dollar goes to the media seller, ad server, anti-fraud and viewability vendors, data providers and agency trading desk – and it’s still enthusiastic ...

Apple’s iAd campaign JCPenney is among the first companies to connect with consumers through Apple’s new iAd platform with an interactive mobile ad reaching millions of iPhone and iPod touch ...

It's the worst job in advertising right now: being the lead ad agency for troubled retailer JCPenney. But that's where JCP is hiring, according to Ad Age. The company's troubles are legion ...

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