“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

Paul P John, the chairman and MD of Bengaluru-based John Distilleries, says he is not concerned about competition from Europe ...

SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, ...

Priority brands like Aperol and Skyy Vodka will remain within the Italian beverage company's portfolio as it aims to simplify ...

From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

Fashion designers are finding inspiration from an unusual source: liquor brands and their century-old distilleries.

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

Pernod Ricard surpasses Diageo-owned United Spirits as India's largest spirit maker, achieving Rs 26,773 crore revenue in ...

The World’s Best vodka for 2024 is Weber Ranch 1902 Vodka, according to The New York World Spirits Competition, a prestigious ...