Local brands like Pakistan's Cola Next and Egypt's V7 are gaining market share. Despite the setbacks, both companies continue to invest in these regions, seeing long-term growth potential.

Mimosa Handcrafted, a Baton Rouge-based handcrafted jewelry brand, has expanded its footprint with a new production space in ...

He explained that before anything else, it iscritical that a clear strategy for building a brand beyond local market exists and that there is clear goals that quantify what the brand stands to ...

Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

Heart loyal customers are usually driven by a non-tangible benefit of a brand such as its impact on the local community or the environment. Head loyal customers that make rational choices often ...

SOCi has released the SOCi Local Visibility Index 2024, spotlighting the top 100 brands that are capitalizing on the $54.1 billion opportunity in localized digital marketing. Despite this success ...

Whether you're looking for a cozy spot to grab a drink, a breakfast joint for a quick bite, or you're looking to avoid traditionally tourist-heavy places, our local experts share their favorite ...

The majority of Thais are willing to pay more to support local brands, as more than 90% feel proud seeing Thai brands in the international market, according to a survey by VML Thailand ...

Local brands are making a comeback after their pandemic lows, and are now competing with national brands in categories like detergents, noodles, masalas and more. HUL CEO said in an earnings ...

The term ‘vocal for local’ and ‘atmanirbhar Bharat’ have become trending topics across engagement platforms since. What is encouraging to note is the quick uptake by consumer brands which ...

That’s why I spoke with tech and retailer experts, to learn more about the strengths and weaknesses of each TV brand, without drowning in specifications. I also used my own expertise as a tech ...