Typography is an important element of design. It not only communicates the name of your company, but also its personality. Many companies link their brand’s font directly to profits.

Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to educate – and through typography – to carry a voice or emotion. Type connects us ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can ...

2. Start with a basic sketch . The first step in creating a purposeful logo is to create basic sketches. The step is very simple, and it involves just the pen and the paper.

As with any first impression, the message your brand logo communicates must be clear and understandable. Here's how a business can marry their logo design with their business ideals to make ...

Like many great startup origin stories, the one for Love Billy!--a New York-based direct-to-consumer clothing brand--begins at a party. It was 2015, there really was a Billy, and Candice Pool ...

Unique Business Name Ideas. ... All of the design choices involved in creating a logo ultimately represent the company in a specific way: as classy, cutting edge, inventive or sincere.

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity ...

Qantas reveals new logo and typography. October 27, 2016 10:40 by Tim Burrowes. ... moving on from the 2007 iteration of the design created by Hans Hulsboch.