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For decades, most loyalty programs were built around credit cards. That alignment made sense at a time when revolving credit was the primary lens through which loyalty and rewards were structured. But ...

Michaels has reimagined its loyalty program with enhanced benefits and a new 9% rewards tier, and plans to launch the program in Canada for the first time next month. Under the new program, the more ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to ...

The unified Love's Rewards program offers more points and perks to both professional and casual drivers. "Love's Rewards is a reimagining of how loyalty is rewarded on the road," said Patrick McLean, ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats. By James Hibberd ...

Gap Inc. has launched Encore, a new membership program with an enriched package of benefits and savings, and ways for shoppers to engage deeper with the Gap, Old Navy, Banana Republic and Athleta ...

Frequent flyers may want to take a closer look at their MileagePlus accounts after United Airlines rolled out changes that shift how loyalty is rewarded. United announced changes to its MileagePlus ...