Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

Q3 2025 Earnings Call Transcript February 6, 2025 Lightspeed Commerce Inc. beats earnings expectations. Reported EPS is $0.12 ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual trend forecast - What's Next 2025 Trend Report. It shows that in 2025, the TikT ...

You know you've said it. We all have. “Mmm, that looks so delicious — I want to try some!” That's because when it comes to what we eat, it's not just a matter of taste.