Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

Google's marketing mix model platform ... performance across channels in today's complex consumer journey, where people often simultaneously stream, scroll, search and shop.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

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Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...