First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...