LAS VEGAS (AP) — Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m. on Thursday, wearing Dallas Mavericks ...

The Mavericks didn't take long to watch Cooper Flagg earn his first points. But he pulled off a poster moment for his summer ...

Cooper Flagg strolled into UNLV's Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New ...

The No. 1 pick in last month’s draft scores 10 points in 32 minutes and blocks a shot that leads to the game-winning ...

Cooper Flagg strolled into UNLV's Thomas and Mack Center at 4:17 p.m. for his Summer League debut, wearing Dallas Mavericks ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.