As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

The 2025 NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick and New Balance are concerned, it's Flagg Day.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

sports Mavericks New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

As part of its “Flagg day” branding, New Balance shared a social media video that runs down a few of Flagg’s impressive basketball achievements.