Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo, the parent of Johnnie Walker and Crown Royal, will expand its presence in the growing alcohol alternatives category ...

Diageo acquires Ritual Zero Proof Non-Alcoholic Spirits, aiming to meet growing consumer demand for sophisticated spirits ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US.

SALES of rum are booming. We are now drinking more of the sugarcane spirit than whisky thanks to numerous versions flooding on to the UK market, with sales topping the ­£1billion mark. Here, The ...

Diageo has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to meet growing demand for alcohol ...

Discover 13 delicious virgin cocktails that are so good, you won't miss the alcohol. Enjoy festive flavors without the ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum.

Autumn means apples; autumn means gatherings; autumn necessitates a large-format drink to tie the two together. Two spirits, ...

Diageo has acquired US-based non-alcoholic spirits brand Ritual Zero Proof as part of its strategy to capitalise on growing ...

Chai is a blend of black tea and spices like cinnamon, cardamom, ginger and cloves. Originating in India, it’s a wonderful, warming drink that also works perfectly in bakes and other dishes, too.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting it on the market.