Define effectiveness: Marketing effectiveness has become ... or are left out of annual brand planning cycles, with the omnichannel plan considered as an after-thought. Where to start: Keep the ...

In a past blog post, we explained omni-channel marketing as a strategy and multi-channel marketing as a tactic. Omni-channel should be a top-level effort throughout your whole organization ...

etc.? Figure out whether you have missed anything! Yes, now we arrive at our main point which is Omni-Channel Marketing. There is a proliferation of all the channels through which you can reach ...

Omni-channel marketing was defined in the report as "a strategy...in which brands plan, execute, measure, and optimize their efforts through every marketing touchpoint experienced by their target ...

Overall, marketers in Singapore are relatively optimistic about 2025 with 41% expecting an increase in budgets next year, and ...

As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...

Planning is a completely different game in 2023, long gone are the days of three media channels to contend with. So, what does planning look like now and in the years to come and how can planners ...

Bojangles, known for its iconic Southern food, today announced the appointment of Grant Williams as its new vice president of ...