Rethinking customer loyalty programs for an omnichannel reality
Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...
5 Tips For Building An Effective 2025 Marketing Plan
As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.
Why sports are the next big win for pharmaceutical marketing
The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...
How Locaria’s work to redefine marketing localization strategy became award-winning
Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in ...
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Retail Marketing Agency: Your Key To Growth
These agencies provide many digital marketing services, including public relations. They cover things like planning ...
Upleveling Social Media Measurement In Our Era Of Accountability
As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...
CommerceIQ Launches Nexis: The First Integrated, Omnichannel AI Teammate for Commerce that Delivers Real-Time, Actionable Insights & Custom Reports
CommerceIQ, the leading retail ecommerce management (REM) platform, today announced the official launch of Nexis, the industry's first and ...
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Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK
Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who ... The UK represents a strategic ...