Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are MadPoppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
The prebiotic soda brand Poppi has found itself in embroiled in Soda Wars with rival Olipop after the company's decision to send $25K Poppi vending ...
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
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