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Cushman joined KemperSports in 2021 as sales and marketing director at Buffalo Creek Golf Club and the Yacht Club at Chandlers, two KemperSports-managed facilities in Rockwall, TX. She drove marketing ...

Former UFC champion TJ Dillashaw has claimed that the promotion poured millions into marketing Cody Garbrandt as the next big ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

Now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.