Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from ...

From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

Kelly Osbourne went for a new hair color after spending the last six years with purple tresses. See her dramatic transformation.

And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...