Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from ...

From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...

And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...