SHEIN app makes comeback in India

Shein returns to India via Reliance Retail after 5-year ban. Key details inside
Chinese fast-fashion brand Shein re-enters India after five years, partnering with Reliance Retail. The deal mandates local data storage, ensuring customer data security.
Shein app relaunches in India with Reliance partnership
Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after
Shein Makes a Fashionable Comeback in India with Strategic Reliance Retail Partnership
Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night,
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
After 2020 Ban, Ambani Brings China’s Shein Back To India
Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style clothing. In 2020, its app was banned in India along with other Chinese apps, including TikTok, due to security concerns following a border dispute between India and China.
Chinese fashion giant Shein re-enters India five years after ban
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.
Explained: SHEIN makes its comeback in India after 5 years – Why it was banned in 2020; A step-by-step GUIDE to download and use app
Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.
Shein resumes India operations in partnership with Reliance Industries
Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.
Shein makes India comeback via strategic deal with Reliance
The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its flagship fashion platform, Ajio. The Shein app offers consum
Mukesh Ambani's Reliance Gets This Fashion Brand Back In India
Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it
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After a 2020 ban, Shein has regained access to the world's biggest consumer market
Shein has entered an agreement with Mukesh Ambani's Reliance Industries to sell products under a new platform called Shein ...
Mukesh Ambani, Isha Ambani bring back Shein to India after…, but what will they sell in India?
As Shein gains momentum, it may satisfy India’s fashion consumers and also empower the country’s fashion ecosystem.
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