Shiseido is a major Japanese cosmetics company with a history of over 150 years. Despite its strong brand image and international reputation for quality, its profits have drastically declined recently ...

Shiseido is working to future proof its suncare using molecules extracted from the cell membrane of bacteria to filter out the harmful rays of the sun. France is home to the Shiseido European ...

Shiseido has also had to contend with Chinese consumers avoiding Japanese brands after the release of treated water from the damaged Fukushima nuclear power plant. "If you look at their online ...

Japanese cosmetics giant Shiseido says it will focus on its core brands over the next two fiscal years in a bid to turn its business around. Sluggish sales in China and at duty-free shops both in ...

Beauty brand Shiseido has launched a winter sale with 30% off selected best-selling products including the brand's coveted Blockbuster Vanity Kit and a number of other gift sets.