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Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line.

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a ...

The beloved rapper and 'The Voice' coach launched a new fine jewelry line called Lovechild, in collaboration with Metal Alchemist and gamma. Olivia Wong/Getty Snoop Dogg is a devout family man ...

Snoop Dogg is stepping into a new business venture. This week, the rap legend announced his new jewelry line, Lovechild, a collaboration with jewelers Metal Alchemist and gamma. “I chose to name ...

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.