The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Rapper Snoop Dogg says his new jewelry line, Lovechild, “speaks to every element” of who he is at this point […]

Entertainment industry icon Snoop Dogg announces the birth of Lovechild, a new fine jewelry collection created in collaboration with Metal Alchemist a

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur's debut jewelry line. Last night the rapper and entrepreneur hosted a party in Hollywood to celebrate the launch of his first fine jewelry collection,

The beloved rapper and 'The Voice' coach launched a new fine jewelry line called Lovechild, in collaboration with Metal Alchemist and gamma.

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.