Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

Pretty simple, right? Throwing the book In many ways, the foundation for what has become known as social CRM was built in 1999 by direct marketing guru and author Seth Godin. In his seminal book ...

Sprout Social has rebranded Tagger Media as Sprout Social Influencer Marketing to help companies discover, activate, and scale influencer partnerships.

When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social ...