Southwest built its brand on being a customer-friendly alternative to its competitors, and changing its free checked bag ...

Southwest Airlines, which long stood out amongst competitors for its low-cost, no-frills model, is starting to re-evaluate ...

Southwest will start charging customers to check bags, launch basic economy tickets in a bid to drive up revenue.

The policy shift suggests a growing influence of activist investor Elliott Investment Management at the airline. The hedge ...

Southwest Airlines will start charging for checked bags on May 28. See how fees compare to other airlines and who still ...

A former security guard who was injured in the deadly shooting that happened at the Embassy Suites Portland Airport Hotel on ...

Atria Investments Inc boosted its position in shares of Southwest Airlines Co. (NYSE:LUV – Free Report) by 5.1% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 24,545 ...

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's ...

Arizona State Retirement System grew its holdings in Southwest Airlines Co. (NYSE:LUV – Free Report) by 1.5% during the 4th ...

Southwest said Rapid Rewards A-List Preferred Members and Business Select fliers will still get two free checked bags while A ...

As recently as its September investor day, Southwest lauded the two free bags policy as “far and away the top feature” ...

Southwest Airlines has modified the earning levels of points on several fare classes. The discount carrier will increase ...