Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks’ new strategies are rooted in the same foundational principles ... The huge run-up in the stock price in August on ...

On Wednesday, Starbucks Corp.’s new chief executive, Brian Niccol, laid out a bold turnaround plan for the coffee chain, with ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

Starbucks’ new CEO Brian Niccol is on a mission to turn the coffee giant's fortunes around - starting with a retro perk.

Luckin Coffee, China’s coffee chain, has reported impressive sales figures, outpacing its major competitor Starbucks (NASDAQ: ...

The 2024 holiday menu comes as Starbucks' new CEO also announced a series of changes this month aimed at drawing back customers.

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...