3. Define Your Goals. As your company's sole marketing team member, it is essential to make the most of your time on social media. To create an effective social media strategy as a one-person ...

How To Run A Successful B2B Social Media Marketing Campaign Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited ...

It's easier to achieve success on social media if you focus on building a community rather than using it merely as a marketing platform. - Thomas Griffin , OptinMonster 8.

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Social media is the top marketing tactic for food service businesses. While you can’t taste or smell through your phone, beautiful photography and well-written copy can inspire people to walk ...

Social Media Marketing: Still A Learning Process. Although retailers and companies such as Target, Taco Bell and Birchbox already have dabbled in creative social media advertisements, many marketers ...

Successful social media marketing sometimes means loosening up with new ideas for your brand. Columnist Shana Bull explores how Kendall-Jackson, Clover Sonoma and Taco Bell loosened up with new ...

Karrie Morton is a freelance writer and social reformer where she writes about things that inspires or gets notified in the society. She has been writing about current hot topics such as technology, ...

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social media in ...