The league's old marketing model is faltering on the backs of aging superstars. Time to give some budding stars a chance.

On top of that, the Lakers can swap first-round picks in 2026 and 2028 and trade or swap their selection in 2029, 2030, and ...

The Golden State Warriors have a once-in-a-lifetime player in Stephen Curry, yet they have not taken significant steps to sustain his greatness. Curry is the ...

The easiest choice of all was Jokić as he’s having one of the greatest seasons in NBA history. Wembanyama graduates from ...

With the NBA trade deadline a month away our NBA insiders answer some of the biggest looming questions ahead of February 6.

At 40, LeBron James is the same age as two head coaches in the NBA. Remarkably, so is Stephen Curry at age 36. The question of when the two era-defining talents ...

In his career so far, Wemby has played 100 games and has averaged 22.7 points, 10.5 rebounds, 3.9 assists and a whopping 3.7 ...

Thunder extends win streak to 13, Steph goes a perfect 8-of-8 from 3, LeBron drops 38 and more from Thursday’s six-game slate ...

Jimmy Butler says he lost his joy for playing basketball while with the Miami Heat and informed officials that he would accept a trade to another team.

The first edition of the NBC Sports NBA Power Rankings in 2025 drops on New Year’s Day, so let’s do a New Year’s Resolution-themed one. Like your resolutions, expect most of these to be broken by the ...

LeBron James is now on the other side of 40, but says he could retain his elite playing level through 47. Unfortunately for his fans, he plans to retire before he gets that old.

Ever since LeBron James and Stephen Curry joined forces for the Olympics, fans have only wanted one thing. The post LeBron ...