AJ Dybantsa’s $4M Nike NIL deal redefines high school athlete potential, marking a historic moment in NIL’s growth and ...

Boston-based New Balance has long experimented in the foam space. The most technologically advanced option is ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

Nike has completed a clean sweep of the top three selections of the 2024 NBA Draft. Houston Rockets rookie and third overall ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

NBA players have done many commercials over the years. Here are the 10 most iconic NBA-related commercials, ranked.

With the Holiday season fast approaching, we've rounded up some of the most anticipated Jordan Brand releases hitting in the ...

The Adidas' CEO announced that the sportswear company has reached an amicable settlement with the rapper, stating, "Whatever ...

Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest sports stars, including ...

“This jersey symbolizes not just Michael Jordan at the height of his celebrity and prowess, but also a pivotal moment in basketball history,” said Brahm Watcher, Sotheby’s head of modern collectibles, ...

Here is what you need to know heading into the 2024 AIA State Cross Country Championships at Cave Creek Golf Course.

Illinois women’s soccer head coach Janet Rayfield has retired following the end of her team’s season. She was the winningest ...