Just days after Thunderbolts hit cinemas, Marvel Studios pulled off a cinematic sleight of hand and rebranded the antihero ...

Final Destination Bloodlines has shattered the opening weekend records for the long-running franchise. The film debuted with ...

With growth slowing and costs rising, entrepreneurs must rethink how they operate. These five growth strategies can help ...

Following the Thunderbolts’ battle with the Void, Valentina Allegra de Fontaine announces to the press that she’s put together the “New Avengers.” It shocks the members of the team ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome ... Marvel Studios ditches 'Thunderbolts' for 'The New Avengers' in bold post-release stunt In an unexpected branding move, Marvel Studios ...

The Burnout Club Podcast is powered by Mission Matters Media. In a compelling episode of The Burnout Club podcast, host ...

Oh, the girls are fighting. Marvel Studios recently revealed a whole new side of Thunderbolts*, the one that comes after that asterisk — and now, it's doubled down on what it started and brought ...

But "Thunderbolts*" earned an 88% critics score ... Marvel should adopt the "fun" and "creative" elements of these marketing strategies for "Avengers: Doomsday," the next "Avengers" film.

Marvel has referenced the industry darling A24 in its "Thunderbolts*" advertising, and nodded to stunt-heavy movies like "Mission Impossible." Will it be enough to cure superhero fatigue?

As this uncertainty has increased, advertisers are reevaluating their near-term marketing strategies ... We recently had a screening for Thunderbolts that was sold out with all of our clients.