Starting at the Top The funnel journey encompasses three distinct stages: top, middle, and bottom. At the top of the funnel, marketing plays the lead role in capturing attention and building ...

It starts with helping them recognize their problem at the top of the funnel, moves to providing solutions in the middle, and ends with persuading them that you are the best choice at the bottom ...

“Middle-of-the-funnel” attribution data is also collected via UTM tracking tags. All data should make its way back to the ...

Give them tools and resources. Include step-by-step instructions and screenshots. 2. Generate leads with middle-of-the-funnel assets Remember the fishing analogy I used earlier? This step is where you ...