VTubers, or Virtual YouTubers, are not a new phenomenon, but have grown in popularity during Covid-19. On a basic level, they ...

Slate Brands introduced Iris Lane - billed in her Instagram profile as "the first AI perfume influencer" - on July 10 and ...

AvatarOS, a virtual avatar startup founded by Isaac Bratzel, closed a $7 million seed investment. Bratzel previously worked for the company behind Lil Miquela, a popular virtual influencer. Read ...

Learn how virtual personalities like Mia Zelu are going viral, with her latest buzz-worthy ’appearance’ at Wimbledon 2025.

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Zelu is one of a growing roster of AI-nfluencers flooding the market. Last year, virtual influencer Alba Renai went viral after getting hired as the first non-human host on a weekly special segment of ...

Rishabh Pant’s cricket career may be surging forward as India’s Test vice-captain in England, but back home, it’s his ...

Sara Giusto, a "talent manager" for Imma at Aww, says being a virtual influencer allows Imma to do things real-life influencers can't. Sara Giusto works for Aww, Inc as a "talent-manager" for Imma.

A virtual influencer named Lil Miquela started making waves all the way back in 2016, long before ChatGPT was a thing, and transformer models were far from attracting billions of dollars.

Should Your Brand Hire a Virtual Influencer? Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan ...

The campaign produced 461 influencer posts and generated 5.5 million impressions, with 20% of the influencers’ followers mentioning HelloFresh on Instagram—a clear success.