Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive ...

It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they’re down to three other names: Utah Wasatch, ...

Utah Hockey Club’s path to securing its official team name has gotten a bit harder. The United States Patent and Trademark Office rejected six of the names the team filed under intent-to-use ...

Wasatch initially took the finalist spot intended for Yeti. Wasatch is a reference to the Wasatch Mountains, which run north to south along the east side of the Salt Lake Valley. AP Hockey Writer ...

and then there were 3. ...and the Yeti was not among them. The Utah Hockey Club announced the three finalists for the team's nickname on Wednesday, along with plans for a fan survey that will inch ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

The Utah Hockey Club had to pivot in its search for ... had its trademark application for Utah Yetis rejected by the U.S. Patent and Trademark Office earlier this month because of a concern ...

SALT LAKE CITY (AP) — The U.S. Patent and Trademark Office has refused a request by the NHL's Utah Hockey Club to trademark the name Utah Yetis. The USPTO issued a refusal Jan. 9, citing the “ ...