A new study from AdImpact indicates that vast sums are flowing into swing-state broadcasters as more than $1.8 billion has been spent on political ads in the presidential races between Super Tuesday ...

Over the past few weeks, a handful of reports have surfaced regarding ads being shown for YouTube Premium subscribers, ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Google offers CTV ads in two ways. One is through the standard ad platform and the other is Display & Video 360 (DV360). Google Ads primarily offers access to YouTube ... TV OS devices will have ...

YouTube generated a cool $8.92 billion in ad revenue for Q3 2024, as it continues to turn in double-digit growth on already ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Once upon a time, the only way that YouTube made money was the ad revenue from the thousands of advertisers who trusted its ...

Google’s subscriptions, platforms and devices business, which includes YouTube TV, NFL Sunday Ticket and YouTube Premium, was ...

Political ads have been a constant and repetitive fixture on television leading up to Election Day. YouTube/Colin Allred ...

This surge in online spending underscores the critical role of digital influence in connecting with voters, with parties ...

"Christmas is the the UK Super Bowl of marketing," New Commercial Arts and Ogilvy CEO James Murphy told the FT this week.

Music video network Vevo marked five years of its APAC operation at its Upfront in Sydney Wednesday night, reinforcing its ...