The Oura Ring 4th generation entered the market a few months ago, and it immediately became known as one of the most advanced smart rings in existence. Up until today, there was never a discount available on this product – either on Amazon or elsewhere.

We’re now into day two of Amazon Prime Day 2025, but fear not as there’s still time to grab the biggest deals before they’re gone. This year the sale is bigger than ever, running for four full days and ending on Friday 11 July.

Smartwatches aren’t for everyone. Maybe you don’t want to wear a screen-equipped gadget to bed, or you’re just after something that’s less obtrusive. Subtlety is where smart rings like the Oura Ring 4 shine, and Prime Day has knocked down its cost. It costs $296.65 ($52.35) from Amazon, which is both its best price and first significant discount.