AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Dogma' is being blessed with a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

Marvel Studios’"Fantastic Four: First Steps" hits theaters July 25, and fans can celebrate with a towering collectible: a ...

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

The premium large format screen is expected to arrive at the theater in time for some of the season's biggest blockbusters.

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...