Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

Jon M. Chu’s film of the hit Broadway musical is an absolute thrill: wonderfully cast, beautifully sung, dazzlingly designed and costumed, writes Moira Macdonald.

Chu’s prequel and origin story — based on the long-running Broadway musical which debuted in 2003 — she’s Elphaba Thropp (Cynthia Erivo), a shy, misunderstood young woman born with special powers and a viridescent tone.