Busch, wants to drop 'domestic' from the marketing of his company's beers and instead label them as 'American.' He says the change would accurately reflect the pride of the brand. The U.S. CEO of beer maker Anheuser-Busch is feeling particularly patriotic and wants to rebrand U.

"I don't like the word 'domestic,'" CEO Brendan Whitworth begins a Wednesday letter to distributors and partners, urging them to market the brand's US-made beers—including Busch, Budweiser, Bud Light,

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with "American," saying it better recognizes the industry's identity.

People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks.