News

WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal
WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...
Just Food on MSN1d
Ferrero reaches for the cereal bowl
Ferrero has once again used M&A to expand into another part of the store – but will it pay off? After The Wall Street Journal ...
Ferrero to buy Froot Loops maker for $3.1bn – because who doesn’t want chocolate for breakfast?
Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a ...
Kellogg's Corn Flakes Now Italian? Ferrero Snaps Up US Cereal Giant for $3.1 Billion in Shock Food Takeover
In one of the most significant acquisitions in the food industry, Italian food giant Ferrero has acquired American cereal ...