The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable HBO part of the name and kept the generic and worthless Max part.

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, and somehow, the whole service feels different just because of it.

HBO continues to be one of the best streaming services available, with recent shows that have gotten the world talking, like The Last of Us, The White Lotus, Euphoria, and more. But between its brand name changes of HBO Go vs HBO Now vs HBO Max to Max,

The 1970s crime series “Duster” has been canceled at HBO Max after just one season, Variety has confirmed. The news comes less than a week after the show aired the Season 1 finale, with “Duster” having originally premiered on the streamer in May.