The European Union has accused Apple of unlawfully discriminating against EU customers after finding the Cupertino company’s geo-blocking measures may be violating the bloc’s consumer protection rules.

Apple's pile of regulatory woes in the European Union has ticked up again: the iPhone maker is being accused of unlawfully discriminating against

The European Commission – the executive arm of the European Union – has warned Apple to desist from geo-blocking activities that it calls “discriminatory”.