Q4 2024 Earnings Call Transcript February 4, 2025 Alphabet Inc. beats earnings expectations. Reported EPS is $2.15, ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

Thank you for standing by for the Alphabet fourth quarter and fiscal year 2024 earnings conference call. At this time, all ...

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It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being ...

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...