To deliver top-quality audio, Meridian has used its manufacturing experience from floor-standing speakers that cost in the ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Google’s Najeeb Jarrar says that brands that prioritise mindful marketing and champion data privacy will be the ones that ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

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When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...