Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

His track record as the GM of the Mavericks says Nico Harrison should be trusted, dealing Luka Doncic killed that.

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

This article originally appeared on Hoops Hype: Dwight Howard: 'Kareem could be considered one of the greatest, but he wasn’t ...

Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid ...

Clark is the NCAA’s all-time leading scorer and has taken the basketball world by storm. Clark’s generational talent has ...

Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

The Philadelphia Eagles captured Super Bowl LIX with a 40–22 victory over the Kansas City Chiefs on Sunday night. It was a ...

Eagles QB Jalen Hurts is wearing a pair of Air Jordan 1 Retro High ’85 OG ‘Bred Banned’ cleats in Super Bowl 59 and Nike ...

The brand's first Super Bowl commercial since 1998's "Swoosh This" comes as it tries to turn around the business and ...

Miami Heat center Bam Adebayo gave basketball fans an early look at A'ja Wilson's signature Nike shoe during Friday night's ...