The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

OLIPOP co-founder Ben Goodwin explains how his idea for a "functional" soda that supports the gut's microbiome found its way ...

OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

Uh-oh, Poppi is having its Tarte moment. If you understand that sentence, it might be time for a social-media detox. If you ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...